اخبار و اعلانات

 آمار

تعداد نشریات418
تعداد شماره‌ها9,997
تعداد مقالات83,560
تعداد مشاهده مقاله77,800,973
تعداد دریافت فایل اصل مقاله54,843,705
1.

A Goal Programming Linear Model for Simultaneous Project Scheduling and Resource Leveling - a Huge Civil Project as a Case Study

صفحه 1-22
Yousef Rabbani
2.

Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)

صفحه 23-47
Parviz Alilou؛ Hamid Reza Saeednia؛ Ali Badi Zadeh
3.

Barriers to the Implementation and Use of Internet Banking in the Keshavarzi Bank

صفحه 49-67
Morteza Gholamian؛ Hossein Hakimpour؛ Azar Kafashpour؛ Mehdi Mahmoudzadeh
4.

Modeling the Communication Technology Industry's Innovation Ecosystem using an Adaptive Neuro Fuzzy Inference System

صفحه 69-92
Pooya Namaayande؛ Behrouz Zarei
5.

Determining the Dimensions of Electronic Customer Relationship Management (E-CRM) in Gharzolhasaneh Mehr Iran Bank

صفحه 93-112
Mohamad Ali Tadayon؛ Reza Ebrahimzade Dastgerdi؛ Alborz Gheitani؛ Mehrdad Sadeghi
6.

Developing a Strategic Model of Public Relations Promotion with an Emphasis on Media Literacy System

صفحه 113-135
Hossein Arab؛ Mehrdad Matani؛ Mojtaba Tabari؛ Ali Fallah
7.

Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)

صفحه 137-161
Abdulaziz Shourangiz؛ Hassan Biabani؛ Mohammad Hossein Ranjbar
8.

Designing a Positioning Model for State Banks' Services and its Validation from the Perspective of External Customers

صفحه 163-182
Zohreh Kian Mehr؛ Hossein Hakimpour؛ Mahdi Mahmoodzadeh Vashan؛ Mohammad Mohammadi
9.

The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry

صفحه 183-204
Esmaeil Kiyomarsi؛ Hamid Reza Saeednia؛ Zahra Alipour Darvishi
10.

Identification and Prioritization of Organizational Intelligence Criteria in Production Cooperatives of Iran

صفحه 205-227
Tahereh Yadegari Taheri؛ Younos Vakil Alroaia؛ Farshd Faezi Razi؛ Seyyedabdollah Heydariyeh
11.

The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)

صفحه 229-252
Samira Falahatgar؛ Mousa Rezvani Chamanzamin؛ Mohammad Taleghani
12.

Presenting a Model of Film Marketing Process in Iran and Describing the Model (Case Study: Social Drama Genre)

صفحه 253-270
Mona Turkman؛ Esmaeil Hassanpour Ghoroghchi؛ Serajeddin Mohebi
13.

Influencer Behavior in Social Media Marketing: Developing and Validating a New Model

صفحه 271-287
Habibollah Majidian؛ Mahdi Mahmoudzadeh Vashan؛ Hossein Hakimpour


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